NAA's Lead System

Take a look at the map below to see the families across America that are requesting mortgage protection at the time of this writing.  These numbers change every week because NAA sends out 1.5 million letters to people who just purchased a home, refinanced, married, divorced and had a baby.  NAA also advertises in various places online.  

All the agents combined from NAA are on pace to write over 250 million dollars in premium in 2009 where companies like State Farm are writing about 15 million.  We need your help to protect these families. 

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NAA provides 4 types of leads at various prices depending on the lead source.  The family remains a lead available for purchase until a protection plan has been recorded.  As long as the family is unprotected the lead will continue to be sold for up to 3 months when it falls of the system.  (Click here to see a sample lead.)

(I) Leads are Premium leads that have not been distributed to anybody else.  You have the lead exclusively for 5 weeks to get it sold.  Cost: $25


(II) Leads were Premium (I) leads that were distributed to another NAA agent before you but they didn't sell it within the 5 week time period.  You have these leads exclusively for 3 weeks. Cost: About $12


(III) Leads are II Leads that were not sold within the 3 weeks that it was a II lead.  You have these exclusively for 2 weeks. Cost: About  $6


(IV) Leads are III Leads that were not sold within 2 weeks.  Cost: About $4

* This is only an example and estimations for newly licensed agents. Lead names and exact costs have been modified to protect NAA proprietary information.